The 2011 Jeep Grand Cherokee Laredo, with a new, upscale interior, advanced four wheel drive system, 290-horsepower Pentastar V6, five-speed automatic, numerous standard features, and towing capability, will start with a U.S. list price of $32,995 including destination.
Give up the four wheel drive, and the price drops by $2,000 on the Lardeo, $2,500 on the Limited, and $3,500 on the Overland. Add a V8, and towing goes from 5,000 to 7,400 lb (when properly equipped).
Dealer invoices are close to the list prices (excluding holdbacks), so there’s not much negotiating room. A Grand Cherokee Laredo, the well equipped base model, is listed at $32,995 with no options; the dealer cost is $31,402, with a $966 dealer holdback. The Friends & Family Program drops that down to $31,088. The 4x4 runs $32,995 list — $31,402 invoice.
The Jeep Grand Cherokee Limited 4x4 is listed at $39,600; the dealer invoice price is $37,402. The Hemi V8 engine adds $1,495 list, $1,331 invoice; aluminum painted wheels run to $1,095 (list), the hard drive/navigation system stereo adds $750; and the trailer towing package adds $695. Dealer invoice for options varies quite a bit, with a hefty profit on some options but a narrow profit on most.
The Grand Cherokee Overland Summit edition listed at launch at $42,495 (plus $780 destination) for 4x2 models, and $45,995 (plus $780 destination) for 4x4 versions.
The Limited adds Quadra-Trac II® with Selec-Terrain (if you get the 4x4), front and second-row heated leather seats, memory settings, High Intensity Discharge auto-leveling headlamps, CommandView dual-pane panoramic sun roof, rear back-up camera, rear park assist, premium audio, automatic temperature control, 18-inch aluminum wheels, Garmin® navigation, rain-sensitive wipers, and bright door handles. The price for Limited is $39,995 including destination.
The ultimate Grand Cherokee, the Overland model, adds a premium interior with Nappa leather-trimmed and heated seats, vented front seats, wood/leather-wrapped heated steering wheel with memory, power tilt/telescope steering column, real wood bezels, leather-stitched instrument panel/doors/center console armrest, power liftgate, and 20-inch aluminum wheels. That model starts at $42,995 including destination.