The BMW i8 is expected to cost more than €100,000 (US$122,800 or GB£78,000), according to BMW head of sales and marketing, Ian Robertson.
BMW i is a sub-brand of BMW which has been created to commercialize low emission vehicles.
In February 2011 BMW announced that the new sub-brand for the commercialization of the vehicles produced under Project i will be called BMW i. The first two production models will be the battery electric BMW i3, formerly known as the Mega City Vehicle, with a range of 150 kilometres (93 mi), and the plug-in hybrid BMW i8, which is the production version of the BMW Vision Efficient Dynamics concept unveiled at the 2009 Frankfurt Motor Show and has an all-electric range of 35 kilometres (22 mi). Production of both plug-in electric cars is scheduled to start in Leipzig in 2013.